Star•Sports for Environmental Change helps teams, athletes, and sporting events use the power of global sports and its powerful media reach to anchor community efforts to reduce carbon emissions by 25% or more in 3 years1. This ambitious but achievable goal is being advanced to directly support carbon-reduction commitments made by campuses, cities and towns, states and regions across the US and the World.
To help sports programs and their athletes make a genuine difference in the communities they influence, we work closely with program and sponsor executives to:- Identify and engage key stakeholders around possible campaigns and initiatives
- Facilitate strategic dialogs and collaborative visioning of the community's own ways forward.
Along with our pioneering partner/providers, we then help realize these visions through services that include: - Project coordination - making things happen as local programmatic responsibilities are established
- Sponsor engagement and relations -finding the funds to make things happen while creating win/win ROIs2 for local corporate, foundation, and government partners
- "Greening" organizational and event operations - a prerequisite step for maintaining brand reputation and credibility
- Implementation and capacity-building - establishing and growing community carbon-reduction programs
- Strategic communications - optimizing enterprise-wide PR and media reach to inform, inspire, reinforce, and celebrate
- Media production and/or coordination – assisting with the creation and production of media as needed
- Measurement and feedback - dashboards and scoreboards to affirm and quantify both community progress and overall program effectiveness.
Major Underwriting — Supporting Star•Sports as a “Gift” to the Sports World
Founded with the generous support of an environmentally-concerned philanthropist, the project is currently accepting inquiries for next stage underwriting from top sports advertisers. Our aim is to be virally expansive: dispersing templates, processes, and best practices so sports enterprises can effectively feature environmental sustainability in their powerful community-relations efforts. From youth and intercollegiate programs to the pros and major international events, we want sports to help people feel fantastic about the positive differences they — along with their beloved athletes and teams — are making to tackle global warming.
STAR · SPORTS Launch Team
STAR•SPORTS for Environmental Change was founded in the summer of 2007 by Will Duggan, David Traub and Dr. Shubhro Sen to accelerate conversations about how sporting events and sports media — from local to global levels — can be leveraged to inspire environmental awareness, action and positive impact.
Environmental entrepreneur Bruce Blackwell has provided early visionary funding for these efforts. STAR • SPORTS is being incubated by Better Days Alliance, a registered US 501(c)(3) corporation, in collaboration with theUS Partnership for Education for Sustainable Development, AASHE – the Association for the Advancement Sustainability in Higher Education, and STAR – The Sustainability Trust and Reserve. Visual Ink contributes to strategic collaboration and visioning services. The Empowerment Institute and its Low Carbon Diet Climate Change Program powerscommunity carbon-reduction efforts.
Will Duggan, Executive Director, Better Days Alliance. Leading US sustainability "movement diplomat" with 25 years of public interest project design for PBS, Discovery, Turner Broadcasting, NASA, JPMorganChase, United Technologies, MasterCard, etc. In 2007, helped deliver An Inconvenient Truth free of charge to hundreds of US college campuses in support of the Campus Climate Challenge's"Week of Action". Current Chair of the Board of the US Partnership for Education for Sustainable Development, the U.S. arm of a 192 nation effort to leverage the UN's International Decade of Education for Sustainable Development, 2005-2014. David Traub 20-Year Digital Entertainment Executive Producer/Venture Catalyst/ Board Member/Educator dedicated to empowering individuals, communities and the Earth via technology. Credits include: EMI/Capitol Records, Microsoft/MSN, MCA, Viacom, TV Globo (Brazil), Viacom, The European Union, etc. Dr. Shubro Sen, Currently Senior Vice President and Managing Director, Asia Pacific Operations for g8wave Holdings Incorporated. Founder, (eCredit.com, Powershare.net, Financial Services Outsourcing, etc.), venture investor, former business school professor (University of California at Berkeley and Northeasternr), sports consultant (FIFA, World Cup, etc.), keen cricketer, golfer, competitor. Credits include: P&G, Apple, HP, Liberty Mutual, Experience, Safeway, etc. *****Notes*******
1 Average reduction of household environmental footprint of 25% based on 250,000 individuals
2 Star•Sports/Better Days Alliance does not take any portion of the local funds we help raise.
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